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Meet Social Deal

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Letting millions of people enjoy life every day 💙

Since 2011, Social Deal has been bringing you the best daily deals in your area. Whether you’re looking for a delicious restaurant, relaxing wellness experience, thrilling amusement park, or discounted hotel stay, Social Deal has it all. We partner with both local entrepreneurs and major, well-known companies, so there’s something for everyone to discover. Thanks to our unbeatable deals and top-notch service, we already have over 10 million active members in the Netherlands, Belgium, Germany, and France. With our app and website, you get instant access to all the best deals nearby—always at an unbeatable price!

Our Mission

We know it sounds cliché, but life is all about creating beautiful memories.💙 Our mission is to give you access to unbeatable deals that let you enjoy unique and affordable experiences in Dining, Activities, Wellness & Beauty, Accommodations, and more—all nearby. This way, you can discover new p.laces and experiences at prices accessible to everyone, without compromising on quality.

But we're more than just a platform with deals. Meanwhile, we support our partners by connecting them with a broad audience, helping to boost their brand visibility, revenue, and market reach. Together, we help them maximize their capacity by filling empty restaurant tables, booking out spa treatments, and drawing extra visitors during slower periods. This approach creates value for both our users and partners.

Our Vision

We are a discount platform where you discover unbeatable deals in your area every day. Over the years, we have provided more than 75 million people with unforgettable experiences. Our goal is to let even more consumers enjoy a new and surprising Social Deal adventure every day, alongside friends, family, or colleagues. We achieve this by offering competitively priced deals with a focus on excellent service that is friendly to both customers and entrepreneurs. We always guarantee the highest quality, ensuring that every experience is unforgettable.

Service is at the heart of what we do 📲📞

With a team of over 350 employees, including 150 dedicated customer service representatives, we are always here for you. Our staff works from 7:00 AM to 11:00 PM, so we can assist you at any time of day. Whether you are a partner or a consumer, we are here to help you quickly. We are available seven days a week, and you never have to wait long; you'll have someone on the line within 15 seconds. You can reach out in whichever way you prefer—via WhatsApp, email, phone, or our social media channels. It’s no wonder we score a 9.4 on Trustpilot; quality service is truly a priority for us.

Consumers have their say

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“It's great to see the fun things you can do with Social Deal and the enjoyable outings that are very diverse, with great offers, so you can score some good deals. I'm looking forward to doing something fun with my husband again. Yessss, I recommend everyone to check out this site!” - Mrs. Duiven

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“Many great and affordable offers and choices, clear information, excellent customer service.” - Mrs. Lorette

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“I am very satisfied because you get value for your money. If there’s something, you can call and you are helped right away. A good, reliable site.” - Mr. Verhoof

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“Through Social Deal, we have discovered so many great places where we regularly return to have a bite to eat. We also found a new regular hairdresser this way. We are fans!” - Mrs. van Brunschot

More than 83.000 partners work with Social Deal

We believe that strong relationships with both local businesses and big names are essential for creating unbeatable deals. Thanks to these collaborations, we can offer you the best offers in your area. From a unique experience at a local restaurant to a day out at a famous amusement park. By focusing on strengthening these partnerships, we can consistently surprise you with attractive deals.

‘t Raedthuys | Partner since 2017 | 10,102 vouchers sold

Hans den Engelsen: “With Social Deal, I easily fill the last tables at ‘t Raedthuys, and we see new faces that keep coming back, amazing!”

Also interested in business collaboration with Social Deal?

Explore what we can do for you by completing this form with no obligation. A campaign manager from your area will reach out to discuss the options available to you.

Maastricht (NL), 2011 | The Birth of Social Deal

The story of Social Deal began with two college friends, Bart and Rens. Two buddies with a youthful dream. Focusing on filling empty spots in the hospitality industry, Social Deal was born. Bart and Rens saw an opportunity to connect consumers with local dining establishments through attractive deals. What started as a small idea grew into a serious business, as they worked day and night in the early years to realize their vision. In the years that followed, they expanded the company into a significant player in the market, now boasting over 60 million users and partnerships with more than 83.000 partners both domestically and internationally. Social Deal has evolved into an innovative platform that helps consumers enjoy local deals daily while simultaneously supporting entrepreneurs.

15 Years of Social Deal: A Timeline of Milestones

💻 2011 t/m 2013

On February 17, 2011, our adventure began with the launch of the website featuring the very first Social Deal in Maastricht. From that moment on, we never stopped breaking records, forming new partnerships, and making both our partners and consumers happy every day. In these early years, we achieved an unprecedented milestone of 1,000,000 vouchers sold. We also expanded into Belgium. Curious about what our website looked like back then? Check it out here on the right!

🏠 2014 & 2015

In 2014 and 2015, we took our first major steps toward further growth. We moved from Rosmalen to the vibrant city of 's-Hertogenbosch. This year was also special because we celebrated the launch of our app, making it even easier for our consumers to discover the best deals in the region. 2014 was also the year we offered deals in Germany for the first time. This was an important step into the international market that left us wanting more.

🏅 2016 & 2017

On our 5th anniversary in 2016, we celebrated a fantastic milestone: we became the market leader in the Netherlands. And that wasn't all... we sold our 10,000,000th voucher! A milestone we were incredibly proud of. Additionally, we received a fresh new look with a brand-new logo!

🌟 2018 & 2019

2018 and 2019 were marked by new milestones; we acquired our first competitor, AmigoAmigo, and were named the best employer in the Netherlands by Indeed. In 2019, we opened our 50th city, giving even more consumers access to the best deals. We were also recognized for the second time by Indeed as the best employer in the Netherlands, a title we are incredibly proud of. Lastly, we won the Loden Loekie, an award for the most irritating eye-catching advertisement. 😉

🏢 2020

2020 was the year of expansion. With over 200 employees, we outgrew our old office and moved again to a larger building in the Paleiskwartier in 's-Hertogenbosch. A space that perfectly fits our growth ambitions. Additionally, we sold our 30,000,000th voucher, and our app was downloaded an impressive 7,000,000 times!

🍰 2021 & 2022

2021 was the year we celebrated our 10th anniversary and acquired two competitors: 'Mijn Mazzel' and 'Hotelkamerveilingen.nl'. With these acquisitions, we further strengthened our position in the market.

🎁 2023

In September 2023, we celebrated a wonderful milestone; 12.5 years of Social Deal. This year, we also acquired our competitor 'De Leukste Deal', launched the physical Social Deal gift card, appeared in the newspaper with advertisements for the first time, and launched Social Deal Excellent; a platform with deals for high-class restaurants. And as the icing on the cake, we sold our 50,000,000th voucher. Wow, what a year!

🚀 2024

After the Netherlands, Belgium, and Germany, we proudly announced a new country where our consumers can enjoy Social Deal's benefits: France! In addition, this year we strengthened our position by acquiring three strong competitors: 'WowDeal', 'Het Laatste Tafeltje', and 'Dagpas'. Another highlight of this year is the introduction of the new face of Social Deal: Beau van Erven Dorens. We look forward with great anticipation to everything the future has to bring!

Beau van Erven Dorens: the new face of Social Deal 🚀

This special collaboration is an absolute top deal for owners Bart and Rens. “For years, we have been investing in marketing through television, radio, and outdoor advertising. Associating a well-known person with our brand can be very valuable. We looked for someone who is social, professional, and reliable, who resonates with our audience, and who is rarely associated with other brands. We love a light-hearted approach and don’t take ourselves too seriously. We wanted someone who embodies that. Then we knew immediately, because there is only one person who meets all these criteria: Beau! 🙌”

Social Deal in the news

Social Deal is growing so fast that its office is getting too small: the company wants to add a new floor to the building near Paleisbrug

Social Deal has been growing rapidly for years, and space is starting to run short at its office in Den Bosch. That’s why an additional floor is being added to the current building. “Ideally, we’d like to build even higher.” Read more in the Brabants Dagblad.

Naar de top met Bart Oosterholt en Rens van den Berg van Social Deal: ‘Wij werken contra-economisch’

In het grootste klimbos van de Benelux klommen we rap omhoog met de vrolijke brabo’s van Social Deal. Metaforisch voor hun groeispurt en gezamenlijke ondernemersreis naar de top, maar figuurlijk staan ze met beide benen op de grond. ‘Elke maand staat de teller gewoon weer op nul. Lees verder op Quote.

Deals die je niet mag missen!

Sommige ideeën zijn zó simpel en zó krachtig, dat je je afvraagt waarom niemand er eerder op is gekomen. Social Deal is er zo eentje. Dit Nederlandse bedrijf verkoopt iedere maand meer dan een miljoen onvergetelijke herinneringen – voor een prijs waar je blij van wordt. Van een dagje wellness of een avond culinair genieten tot een avontuurlijke activiteit: allemaal beschikbaar via de site, allemaal met een flinke korting. Bart Oosterholt en Rens van den Berg, oprichters en eigenaren, blikken terug op de start van hun bedrijf en blikken vooruit op de toekomst. Lees verder op LIOF.

Social Deal is on a roll: conquering Europe from Den Bosch

No one can ignore Social Deal anymore. With a very intensive advertising campaign, the company from Den Bosch is making great strides. No one can reasonably say they haven't seen Beau van Erven Dorens climb into a cannon. Read more on Brabants Dagblad.

Brabant-based discount platform Social Deal: "There is still a lot of potential in the market."

The Brabant-based deals platform Social Deal has grown to become the market leader in the Netherlands and Belgium. It is acquiring smaller competitors, is increasingly active in Germany, France, and Austria, and has its sights set on Scandinavia. Read more on Het Financieele Dagblad.

Social Deal founders: “We prefer steady growth over going public and inflating our egos.”

Failure does not exist, say Social Deal founders Bart Oosterholt and Rens van den Berg. Just start when you have a good idea, exactly what the two did. And not without success: their discount platform is slowly but steadily expanding in Europe. “Let us be 'small' in a big way.” Read more on MT/Sprout.

Beau van Erven Dorens is the new face of Social Deal

Social Deal is launching a new collaboration with none other than Beau van Erven Dorens. The well-known talk show host, program creator, and TV presenter can now be seen all over the Netherlands in a blue-and-white superhero suit. Read more on Emerce.

Wow! Social Deal acquires Limburg-based competitor WowDeal

The discount platform Social Deal acquires another competitor: the Limburg-based WowDeal joins the list of recent acquisitions after DynAmaze, Het Laatste Tafeltje, Dagpas, and De Leukste Deal. After the deal is closed, WowDeal will immediately continue under the name Social Deal. Read more on Emerce.

Discount platform Social Deal expands through acquisitions

The popular discount platform Social Deal has recently completed two acquisitions, strengthening its presence in the northern Netherlands. The Groningen-based companies Het Laatste Tafeltje and Dagpas, both founded by entrepreneur Kars Potze, will now continue under the name Social Deal. Read more on De Ondernemer .

Social Deal buys yet another competitor; acquisition appetite is not yet satisfied: "John de Mol can call."

Social Deal acquires competitors once again. Websites Het Laatste Tafeltje and Dagpas Groningen have been acquired from the Groningen entrepreneur Kars Potze and have already disappeared from the internet. Users have been transferred to the Social Deal website. Read more on Quote.

Social Deal acquires competitor De Leukste Deal

The "deal" is finalized. Discount platform Social Deal acquires another player in the market: De Leukste Deal. They will continue immediately under the name Social Deal. With this acquisition, Social Deal expands its customer base in Northern Netherlands. The acquisition aligns well with the platform's growth ambitions. Read more on De RestaurantKrant.

Hotelkamerveiling.nl acquired by Social Deal

The bankrupt Hotelkamerveiling.nl has been acquired by Social Deal. Reliable sources confirm this to the editorial team at Hospitality Management. Read more on Hospitality Management.

Social Deal buys new office building in Paleiskwartier

Social Deal has purchased the new office building located at Magistratenlaan 68-78 in 's-Hertogenbosch to establish its headquarters. Read more on PropertyNL.

Social Deal is the best employer in the Netherlands, according to Indeed

Social Deal is the best employer in the Netherlands. This is evident from the "Top-Rated Workplaces" study by job site Indeed. Read more on Flexnieuws.

Working at Social Deal: Growing Together and Pushing Boundaries

The heart of our activities

From 's-Hertogenbosch, with a team of 400 enthusiastic employees, we strive every day to bring you the best and most unique experiences. Would you like to contribute to our mission and the impact we make for consumers and partners? We are always looking for passionate and motivated people who share our values and want to strengthen our team. Check out our job openings and discover how you can become part of our rapidly growing Social Family.

We Celebrate Success Together

As a young and energetic company, we place great value on celebrating successes. Every quarter, we gather in a cinema in Den Bosch to reflect on what we have achieved and to share our dreams and ambitions for the future. In September 2023, we celebrated our 12.5-year anniversary with an unforgettable four-day sailing trip along the beautiful Croatian coast. Earlier milestones also hold a special place in our hearts, such as our 5-year anniversary in Lisbon and our 10-year anniversary party, where we enjoyed performances with family and friends from acts including The Party Squad, Lucas & Steve, and Tony Junior.

From Vision to Reality: Deals You Can’t Miss 💙

Every day, we strive to offer the best and most unique experiences. Check out all the must-see Deals near you.

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Food & Drinks

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Ontbijt + glaasje cava bij ibis Centrum Kortrijk

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Meet Social Deal

Meet Social Deal

Letting millions of people enjoy life every day 💙

Our Mission

Our Vision

Service is at the heart of what we do 📲📞

Consumers have their say

More than 83.000 partners work with Social Deal

‘t Raedthuys | Partner since 2017 | 10,102 vouchers sold

Also interested in business collaboration with Social Deal?

Maastricht (NL), 2011 | The Birth of Social Deal

15 Years of Social Deal: A Timeline of Milestones

💻 2011 t/m 2013

🏠 2014 & 2015

🏅 2016 & 2017

🌟 2018 & 2019

🏢 2020

🍰 2021 & 2022

🎁 2023

🚀 2024

Beau van Erven Dorens: the new face of Social Deal 🚀

Social Deal in the news

Social Deal is growing so fast that its office is getting too small: the company wants to add a new floor to the building near Paleisbrug

Naar de top met Bart Oosterholt en Rens van den Berg van Social Deal: ‘Wij werken contra-economisch’

Deals die je niet mag missen!

Social Deal is on a roll: conquering Europe from Den Bosch

Brabant-based discount platform Social Deal: "There is still a lot of potential in the market."

Social Deal founders: “We prefer steady growth over going public and inflating our egos.”

Beau van Erven Dorens is the new face of Social Deal

Wow! Social Deal acquires Limburg-based competitor WowDeal

Discount platform Social Deal expands through acquisitions

Social Deal buys yet another competitor; acquisition appetite is not yet satisfied: "John de Mol can call."

Social Deal acquires competitor De Leukste Deal

Hotelkamerveiling.nl acquired by Social Deal

Social Deal buys new office building in Paleiskwartier

Social Deal is the best employer in the Netherlands, according to Indeed

Working at Social Deal: Growing Together and Pushing Boundaries

The heart of our activities

We Celebrate Success Together

From Vision to Reality: Deals You Can’t Miss 💙

Food & Drinks

Ontbijt + glaasje cava bij ibis Centrum Kortrijk

3-gangen keuzediner bij Gasthof Ruben

3-gangen keuzediner bij Nata in hartje Kortrijk

Sushibox (21 of 22 stuks) voor afhaal bij Hello Sushi

Italiaans 3-gangen keuzelunch bij Pomodoro

Sushiboot (46 stuks) + zeewiersalade voor 2 personen voor afhaal

Amusement parks and zoos

Entree kinderboerderij + reuzepannenkoeken + drankje of halloweentocht + reuzepannenkoek

Entree voor Boudewijn Seapark

Entree SEA LIFE Blankenberge

Entree voor Mini Mundi in Middelburg

Entree LEGO® Discovery Centre Brussels

Entree kind voor Technopolis

Day breaks

Bioscoopticket voor Kinepolis in België

Toegang trampolinepark (1 of 2 uur) + jumpsokken + ijsje + drankje

Entree aquapark (1 uur) + ijsje + drankje of klimbos (1,5 tot 2 uur) + drankje + evt. zipline

Karten met augmented reality bij BattleKart

Entree voor Circus Barones (2 uur)

Saut libre (2 heures) + boisson au choix

Wellness

Massage naar keuze (30 of 60 min)

Japanse massage naar keuze (30 of 45 min) + evt. exclusieve gelaatsbehandeling

Massage au choix + évtl. soin du visage coup d'éclat à Mouscron

Spa privatif (2h) pour 2 + café ou thé gourmand ou évlt. un apéritif dinatoire près de Lille

Luxe wellness-arrangement voor 2 (4 uur)

Reikibehandeling (60 min)

Beauty

Permanente make-up bij Art Studio Permanent & Nagels

Manicurebehandeling + gellak naar keuze of gelnagels + verlenging

Tandenbleekbehandeling

Kappersbehandeling incl. welkomstdrankje

Pedicure- of manicurebehandeling + gellak

Gezichtsbehandeling naar keuze

Hotels

Overnachting(en) voor 2 + ontbijt + evt. diner bij Van der Valk

Overnachting voor 2 + ontbijt + late check out + toegang wellness in hartje Antwerpen

All-inclusive overnachting(en) voor 2 in Zeeland

Overnachting voor 2 of 4 + evt. ontbijt of cocktail in hartje Gent