
We know it sounds cliché, but life is all about creating beautiful memories.💙 Our mission is to give you access to unbeatable deals that let you enjoy unique and affordable experiences in Dining, Activities, Wellness & Beauty, Accommodations, and more—all nearby. This way, you can discover new places and experiences at prices accessible to everyone, without compromising on quality.
We are a discount platform where you discover unbeatable deals in your area every day. Over the years, we have provided more than 85 million people with unforgettable experiences. Our goal is to let even more consumers enjoy a new and surprising Social Deal adventure every day, alongside friends, family, or colleagues. We achieve this by offering competitively priced deals with a focus on excellent service that is friendly to both customers and entrepreneurs. We always guarantee the highest quality, ensuring that every experience is unforgettable.
With a team of over 400 employees, including 150 dedicated customer service representatives, we are always here for you. Our staff works from 7:00 AM to 11:00 PM, so we can assist you at any time of day. Whether you are a partner or a consumer, we are here to help you quickly. We are available seven days a week, and you never have to wait long; you'll have someone on the line within 15 seconds. You can reach out in whichever way you prefer—via WhatsApp, email, phone, or our social media channels. It’s no wonder we score a 9.4 on Trustpilot; quality service is truly a priority for us.
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"The staff is incredibly friendly, and the food is absolutely delicious. At first, the portions may seem a bit small, but in the end, you get more than enough and leave feeling satisfied. Definitely worth it and certainly a place to return to. Thanks you so much!" - Mrs. Van Moorleghem
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"It's so nice to experience new things at a lower price, things you might not normally try. Very easy to use, and if something doesn't work, there's always a friendly voice ready to help with any issues." - Mrs. Ghekiere
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"You have always provided accurate information, and almost all of my Social Deal purchases have been successful. Thanks to you, I’ve been able to discover new and interesting restaurants. Best regards." - Mr. Jamers
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"I’ve ordered from this site several times and have always had a great experience. It’s ideal for trying out (new) places you wouldn’t normally reserve at." - Mrs. Nys

The story of Social Deal began with two college friends, Bart and Rens. Two friends with a youthful dream. With a focus on filling empty spots in the hospitality industry, Social Deal was born. Bart and Rens saw opportunities in connecting consumers with local businesses through attractive deals. What started as a small idea grew into a serious company. In the early years, they worked day and night to bring their vision to life. Over the following years, they built the company into a major player in the market, now with over 60 million users and collaborations with more than 83.000 partners both in the Netherlands and abroad. Social Deal has grown into an innovative platform that helps consumers enjoy local deals daily while simultaneously supporting entrepreneurs.
In February 201 Social Deal took its first steps in Belgium, alongside its presence in the Netherlands, with an opening in Hasselt, the hometown of CEO Kristoff. Through a combination of online marketing, networking, and perseverance, the platform was introduced to both consumers and partners. The first deal, a 4-course menu at Blue Olive, was enthusiastically received. Thanks to strong collaborations with local entrepreneurs and a focus on customer service, Social Deal quickly expanded to Leuven, Antwerp, and eventually to all of Flanders, Brussels, and Wallonia. From day one, the concept took off and has since earned a solid position in the Belgian market, now with more than 30 cities.
On February 17, 2011, our adventure began with the launch of the website and the very first Social Deal in Maastricht. In February 2012 we opened in Belgium, in Hasselt. From that moment on, we never stopped breaking records, forging new partnerships, and making both our partners and consumers happy every day. In these early years, we achieved an unprecedented milestone of 1,000,000 vouchers sold. Curious to see what our website looked like back then? Check it out here!
In 2014 and 2015, we took our first big steps toward further growth. We moved to a larger office in 's-Hertogenbosch. This year was also special because we celebrated the launch of our app. With this, we made it even easier for our consumers to discover the best deals in their region. 2014 was also the year we offered deals in Germany for the first time. A significant step toward the international market, which left us wanting more.
2020 was the year of expansion. With over 200 employees, we outgrew our old office and moved once again to a larger building in 's-Hertogenbosch. A building that perfectly matches our growth ambitions. Additionally, we sold our 30,000,000th voucher and our app was downloaded a remarkable 7,000,000 times!
In September 2023, we celebrated a wonderful milestone; 12.5 years of Social Deal. This year, we also acquired our competitor 'De Leukste Deal', launched the physical Social Deal gift card, appeared in the newspaper with advertisements for the first time, and launched Social Deal Excellent; a platform with deals for high-class restaurants. And as the icing on the cake, we sold our 50,000,000th voucher. Wow, what a year!
After the Netherlands, Belgium, and Germany, we proudly announced a new country where our consumers can enjoy Social Deal at great prices: France! In addition, this year we strengthened our position by acquiring three strong competitors: 'WowDeal', 'Het Laatste Tafeltje', and 'Dagpas'. We eagerly look forward to everything the future has in store for us!
Social Deal has been growing rapidly for years, and space is starting to run short at its office in Den Bosch. That’s why an additional floor is being added to the current building. “Ideally, we’d like to build even higher.” Read more in the Brabants Dagblad.
In het grootste klimbos van de Benelux klommen we rap omhoog met de vrolijke brabo’s van Social Deal. Metaforisch voor hun groeispurt en gezamenlijke ondernemersreis naar de top, maar figuurlijk staan ze met beide benen op de grond. ‘Elke maand staat de teller gewoon weer op nul. Lees verder op Quote.
The Brabant-based deals platform Social Deal has grown to become the market leader in the Netherlands and Belgium. It is acquiring smaller competitors, is increasingly active in Germany, France, and Austria, and has its sights set on Scandinavia. Read more on Het Financieele Dagblad.
From 's-Hertogenbosch, Hasselt, Lille, and Rees, our team of 400 enthusiastic employees strives every day to offer you the best and most unique experiences. The team in Belgium consists of 12 Flemings, 2 Brussels residents, and 8 Walloons, with a strong focus on sales.
Want to contribute to our mission and the impact we make for consumers and partners? We are always looking for passionate and motivated individuals who share our values and want to strengthen our team. Check out our vacancies and discover how you can become part of our rapidly growing Social Family.
As a young and energetic company, we highly value celebrating our achievements. Every quarter, all colleagues gather in a cinema hall in 's-Hertogenbosch to reflect on what we have accomplished and share our dreams and ambitions for the future. In September 2023, we celebrated our 12.5-year anniversary with an unforgettable four-day sailing trip along the stunning Croatian coast. And in February 2025, we enjoyed a four-day ski trip together in Gerlos. But our past milestones also hold a special place in our hearts, such as our 5-year anniversary in Lisbon and our 10-year anniversary celebration, where we celebrated with family and friends while enjoying performances from artists like The Party Squad, Lucas & Steve, and Tony Junior.