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Meet Social Deal

Meet Social Deal

Meet Social Deal

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Letting millions of people enjoy life every day 💙

Since 2011, Social Deal has been bringing you the best daily deals in your area. Whether you’re looking for a delicious restaurant, relaxing wellness experience, thrilling amusement park, or discounted hotel stay, Social Deal has it all. We partner with both local entrepreneurs and major, well-known companies, so there’s something for everyone to discover. Thanks to our unbeatable deals and top-notch service, we’ve already served over 60 million satisfied customers in the Netherlands, Belgium, Germany, and France. With our app and website, you get instant access to all the best deals nearby—always at an unbeatable price!

Our Mission

We know it sounds cliché, but life is all about creating beautiful memories.💙 Our mission is to give you access to unbeatable deals that let you enjoy unique and affordable experiences in Dining, Activities, Wellness & Beauty, Accommodations, and more—all nearby. This way, you can discover new places and experiences at prices accessible to everyone, without compromising on quality.

But we're more than just a platform with deals. Meanwhile, we support our partners by connecting them with a broad audience, helping to boost their brand visibility, revenue, and market reach. Together, we help them maximize their capacity by filling empty restaurant tables, booking out spa treatments, and drawing extra visitors during slower periods. This approach creates value for both our users and partners.

Our Vision

We are a discount platform where you discover unbeatable deals in your area every day. Over the years, we have provided more than 85 million people with unforgettable experiences. Our goal is to let even more consumers enjoy a new and surprising Social Deal adventure every day, alongside friends, family, or colleagues. We achieve this by offering competitively priced deals with a focus on excellent service that is friendly to both customers and entrepreneurs. We always guarantee the highest quality, ensuring that every experience is unforgettable.

Service is at the heart of what we do 📲📞

With a team of over 400 employees, including 150 dedicated customer service representatives, we are always here for you. Our staff works from 7:00 AM to 11:00 PM, so we can assist you at any time of day. Whether you are a partner or a consumer, we are here to help you quickly. We are available seven days a week, and you never have to wait long; you'll have someone on the line within 15 seconds. You can reach out in whichever way you prefer—via WhatsApp, email, phone, or our social media channels. It’s no wonder we score a 9.4 on Trustpilot; quality service is truly a priority for us.

Consumers have their say

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"The staff is incredibly friendly, and the food is absolutely delicious. At first, the portions may seem a bit small, but in the end, you get more than enough and leave feeling satisfied. Definitely worth it and certainly a place to return to. Thanks you so much!" - Mrs. Van Moorleghem

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"It's so nice to experience new things at a lower price, things you might not normally try. Very easy to use, and if something doesn't work, there's always a friendly voice ready to help with any issues." - Mrs. Ghekiere

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"You have always provided accurate information, and almost all of my Social Deal purchases have been successful. Thanks to you, I’ve been able to discover new and interesting restaurants. Best regards." - Mr. Jamers

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"I’ve ordered from this site several times and have always had a great experience. It’s ideal for trying out (new) places you wouldn’t normally reserve at." - Mrs. Nys

More than 83.000 partners work with Social Deal

We believe that strong relationships with both local businesses and big names are essential for creating unbeatable deals. Thanks to these collaborations, we can offer you the best offers in your area. From a unique experience at a local restaurant to a day out at a famous amusement park. By focusing on strengthening these partnerships, we can consistently surprise you with attractive deals.

Also interested in business collaboration with Social Deal?

  • Explore what we can do for you by completing this form with no obligation. A campaign manager from your area will reach out to discuss the options available to you.

Maastricht (NL), 2011 | The Birth of Social Deal

The story of Social Deal began with two college friends, Bart and Rens. Two buddies with a youthful dream. Focusing on filling empty spots in the hospitality industry, Social Deal was born. Bart and Rens saw an opportunity to connect consumers with local dining establishments through attractive deals. What started as a small idea grew into a serious business, as they worked day and night in the early years to realize their vision. In the years that followed, they expanded the company into a significant player in the market, now boasting over 60 million users and partnerships with more than 83.000 partners both domestically and internationally. Social Deal has evolved into an innovative platform that helps consumers enjoy local deals daily while simultaneously supporting entrepreneurs.

In February 201 Social Deal took its first steps in Belgium, alongside its presence in the Netherlands, with an opening in Hasselt, the hometown of CEO Kristof. Through a combination of online marketing, networking, and perseverance, the platform was introduced to both consumers and partners. The first deal, a 4-course menu at Blue Olive, was enthusiastically received. Thanks to strong collaborations with local entrepreneurs and a focus on customer service, Social Deal quickly expanded to Leuven, Antwerp, and eventually to all of Flanders, Brussels, and Wallonia. From day one, the concept took off and has since earned a solid position in the Belgian market, now with more than 30 cities.

15 Years of Social Deal: A Timeline of Milestones

💻 2011 à 2013

On February 17, 2011, our adventure began with the launch of the website featuring the very first Social Deal in Maastricht. From that moment on, we never stopped breaking records, forming new partnerships, and making both our partners and consumers happy every day. In these early years, we achieved an unprecedented milestone of 1,000,000 vouchers sold. We also expanded into Belgium. Curious about what our website looked like back then? Check it out here on the right!

🏠 2014 & 2015

In 2014 and 2015, we took our first major steps toward further growth. We moved from Rosmalen to the vibrant city of 's-Hertogenbosch. This year was also special because we celebrated the launch of our app, making it even easier for our consumers to discover the best deals in the region. 2014 was also the year we offered deals in Germany for the first time. This was an important step into the international market that left us wanting more.

🏅 2016 & 2017

On our 5th anniversary in 2016, we celebrated a fantastic milestone: we became the market leader in the Netherlands. And that wasn't all... we sold our 10,000,000th voucher! A milestone we were incredibly proud of. Additionally, we received a fresh new look with a brand-new logo!

🌟 2018 & 2019

2018 and 2019 were marked by new milestones; we acquired our first competitor, AmigoAmigo, and were named the best employer in the Netherlands by Indeed. In 2019, we opened our 50th city, giving even more consumers access to the best deals. We were also recognized for the second time by Indeed as the best employer in the Netherlands, a title we are incredibly proud of. Lastly, we won the Loden Loekie, an award for the most irritating eye-catching advertisement. 😉

🏢 2020

2020 was the year of expansion. With over 200 employees, we outgrew our old office and moved again to a larger building in the Paleiskwartier in 's-Hertogenbosch. A space that perfectly fits our growth ambitions. Additionally, we sold our 30,000,000th voucher, and our app was downloaded an impressive 7,000,000 times!

🍰 2021 & 2022

2021 was the year we celebrated our 10th anniversary and acquired two competitors: 'Mijn Mazzel' and 'Hotelkamerveilingen.nl'. With these acquisitions, we further strengthened our position in the market.

🎁 2023

In September 2023, we celebrated a wonderful milestone; 12.5 years of Social Deal. This year, we also acquired our competitor 'De Leukste Deal', launched the physical Social Deal gift card, appeared in the newspaper with advertisements for the first time, and launched Social Deal Excellent; a platform with deals for high-class restaurants. And as the icing on the cake, we sold our 50,000,000th voucher. Wow, what a year!

🚀 2024

After the Netherlands, Belgium, and Germany, we proudly announced a new country where our consumers can enjoy Social Deal at great prices: France! In addition, this year we strengthened our position by acquiring three strong competitors: 'WowDeal', 'Het Laatste Tafeltje', and 'Dagpas'. We eagerly look forward to everything the future has in store for us!

Working at Social Deal: Growing Together and Pushing Boundaries

The heart of our activities

From 's-Hertogenbosch, Hasselt, Lille, and Rees, our team of 400 enthusiastic employees strives every day to offer you the best and most unique experiences. The team in Belgium consists of 12 Flemings, 2 Brussels residents, and 8 Walloons, with a strong focus on sales.

Want to contribute to our mission and the impact we make for consumers and partners? We are always looking for passionate and motivated individuals who share our values and want to strengthen our team. Check out our vacancies and discover how you can become part of our rapidly growing Social Family.

We Celebrate Success Together

As a young and energetic company, we highly value celebrating our achievements. Every quarter, all colleagues gather in a cinema hall in 's-Hertogenbosch to reflect on what we have accomplished and share our dreams and ambitions for the future. In September 2023, we celebrated our 12.5-year anniversary with an unforgettable four-day sailing trip along the stunning Croatian coast. And in February 2025, we enjoyed a four-day ski trip together in Gerlos. But our past milestones also hold a special place in our hearts, such as our 5-year anniversary in Lisbon and our 10-year anniversary celebration, where we celebrated with family and friends while enjoying performances from artists like The Party Squad, Lucas & Steve, and Tony Junior.

From Vision to Reality: Deals You Can’t Miss 💙

Every day, we strive to offer the best and most unique experiences. Check out all the must-see Deals near you.